The Customer Prefrences In Hatchback Cars Marketing Essay

The Customer Prefrences In Hatch fanny Cars Marketing EssayThe objective of the research study is to know, the Preferences of the customers in hatch back railroad cable railway car market. This research covers all the preferences in car market that is that is regarding the design. The research allow for reveal that customers prefer in their car depending on their purchased car. The research will be carried out with sample size of 200 by questionnaire method. The samples were selected randomly. These samples were selected from all over Goa.Quantitative design The raw data is acquired from the Net. Subsequently converted into questionnaire and because circulated to particular customers. After that the data was converted into graphical with findings.Qualitative Design base on the quantitative data research opted for qualitative methodology based on the project purpose. A structured interview was conducted with the customers in order to obtain information. The interview permitted mo re direct comparability of responses, question variability had been eliminated and solvent variability was assumed to be real. It has to be noted during the course of interview the interviews neutrally was maintained. During the course of interview behavioral observation study was also done on the interviewee (non verbal behavior, extra linguistic behavior).Pilot test The qualitative research test was done with small sample of employees. The questions were past revised.Research Plan at a time the problem was identified, the next step I did was to prep are a plan for getting the information needed for the research. The present study was to adopt exploratory sexual climax wherein there is need to gather data perform an analysis before fashioning a conclusion.Maruti Swift Description In the category of B-segment cars, Maruti Swift delivers saucily quality of power, response and fuel efficiency. Swift at present is available in three to five way door opening options. Swift is a ca r with great body graphics that offers the car a in truth aggressive and sporty look. The sporty look of the car has made it the intimately demanding car amongst the young crowd. Maruti Swift is sure to be verbalise a head turner with mind blowing style, design, technology and power attached to it.Maruti Ritz is available in both accelerator and diesel version. The petrol version of the car is packed with 1.2 L, 1197 cc K -12 series engine. The K-12 series engine is packed with 5 Speed manual(a) Transmission Gearbox and BS IV emission. The highly powerful engine of Maruti Ritz offers a maximum power of 85 PS at 6000 rpm and a torque of 113 Nm at 4500 rpm. The diesel version of Maruti Ritz is packed with 1.3L, 1248 cc DDiS engine with 5 manual of arms Transmission Gearbox that offers greater mileage and acceleration to the car. This DDiS engine is very fuel efficiency and offers an impressive power of 75 PS at 4000 rpm and a torque of 190 Nm at 2000 rpm.Hyundai i20 Description OverallIn the hatchback category of cars Hyundai i20 is a new generation car with large headlamps and fog lamps. This new Hyundai i20 is even more spacious, chic having amazing eye catching features. Equipped with standard safety features it has ABS, seat belts with pre-tensioner, dual air-bags for the driver and front passanger, auto-unlocking doors Hyundai i20 is one of the best car. Motor suffern military unit Steering (MDPS) and suspension systems in the car are such that they provide maximum ease while driving the vehicle. This latest version of Hyundai i20 is best feature with many grave special equipments that co-ordinates best with the activity of the driver.The hatchback segment has one more impartition in their kitty with the launch of Hyundai i20 in pop by non other than Hyundai Motor India Ltd. This premium hatchback car is fully enabled with breathtaking looks and yet not compromising on the quality features. Hyundai i20 is a very stylish and classy car with very elegant exteriors and interiors.The charisma of Hyundai i20 is outstanding with roomy and spacious interiors at place and the sleeky smart look of the car add wonder to the overall appearance. The sleeky and amazing look and technology of Hyundai i20 is by and larger inspired by its premium hatchback model Hyundai i30 which are already launched in Europe and Korea.Polo Trendline Standard FeaturesExterior Body coloured bumpers Green tinted heat absorbing glass Halogen headlights Galvanized body with 6 years anti-corrosion warranty Chrome pare in front grill 14 steel wheels with full wheel coversInterior Gear shift knob and interior door handles in chromium-plate 3 Grab handles above doors, folding, with coat hooks Storage compartment in front doors including cup holders for 1 litre bottle Sunglass storage inside glove box Single folding merchantman seat backrestSafety breast disc brakes Height adjustable headrests front and 2 headrests rear Electronic anti-theft immob ilizer Interior rear view mirror, manual day/night High mounted third brake lightComfort Air condition Central locking with boot opener in company logo Digital clock, fuel gauge, warning lights for high coolant temperature and low oil pressure Front intermittent wipers Fuel lid with push style opening and central locking 14 steel spare wheel Instrument cluster with tachometer, speedometer, odometer, get away odometer Outside rear view mirror driver passenger side, manually adjustable from inside, convex Power steering Steering wheel stone telescopic adjustable Power windows front Radio preparation includes roof antenna and partial pre wiringColours Available Candy White rack RedUpholstery Available Cloth Type MetricFiat Grande PuntoFiat Grande Punto Description OverallLeading Italian auto manufacturer Fiat has launched its most awaited premium hatchback model Fiat Punto in the Indian market. Fiat Grande Punto has been launched in the Indian market as a joint pr oceed between Italian passenger car manufacturer Fiat and Indian auto major Tata Motors. Fiat Grande Punto is consistently performing well internationally since its first of all de plainly at Frankfurt Motor Show in 2005 and has won many awards such as Car of the Year 2008 award in Brazil. all the same on safety point of view, the Fiat Punto has received a 5-Star rating in the stringent Euro NCAP safety tests. Now with the launch of this car in the Indian market, the company plans to strengthen its position in hatchback segment. Fiat Punto is the second vehicle that has been launched by FIAL (Fiat India Automobiles Ltd.). Fiat Punto has launched in the Indian market with three engine options a 1.2L, 1172cc petrol engine, 1.4L, 1368cc, FIRE petrol engine and a 1.3L, 1248cc multijet turbo diesel engine.Nissan MicraNissan India has started the bookings of the much awaited Micra a couple of days back. The booking amount is Rs. 50,000/- but we are sure before booking one, profaneers would want to know more about the vehicle. So this post is to enlighten prospective buyers about the features and variants of the Micra. Deliveries of the micraFeatures Intelligent advert SystemPush Button IgnitionRequest SwitchAuto Climate ControlSRS Airbags4.65m Min. Turning RadiusNissan Micra XE Features ExteriorsRoof AntennaInteriorsDrive ComputerManual ACInterior Colour Scheme-BlackComfort ConvenienceElectric Power SteeringSteering Tilt AdjustmentSafetyrailway locomotive ImmobilizerDriver Airbag intersection FigoFord will manufacture Figo in its Chennai plant which will be both more eco-friendly and cost effective plant for Ford because of cheaper material and labor costs in India. The size and price segment will bring some more competition to Hyundai i10, Hyundai i20 , Maruti Ritz , Chevrolet Beat, Tata Indica and Maruti Swift.SpecificationsSpecification of Ford Figo Petrol includes1.2 lambert DuraTec MPFI Petrol EngineMax Power 70 BHP 6250 RPMMax Torque 104 Nm 4000 RPMS pecification of Ford Figo Diesel includes1.4 Liter DuraTorq CRDI Diesel EngineMax Power 68 BHP 4000 RPMMax Torque 160 Nm 2000 RPMOther Specifications 5 Speed Manual TransmissionHuge luggage spaceLength 3795mm, Width 1680mm and Height 1427mmLong Wheelbase of 2489mm14 Inch WheelFront Disk brakes female genital organ Disk BrakesFront Suspension McPherson StrutRear Suspension Multiple Link Twist Beam45 Liter Fuel tankfulFord Figo FeaturesFord Figo Features includeABS Anti lock braking systemEBD Electronic Brakeforce Distribution systemDashboard mounted boot opening buttonProgrammable foreign locking systemFlip-fold down rear seatModern instrument clusterHeight adjustable driver seatIntegrated MP3 player with Bluetooth connectivityAC with heaterFord Figo PriceThere is no official announcement about the price, but as per sources,the petrol version of Ford Figo will be priced between Rs. 3.5 Lakhs to Rs. 4.5 Lakhs and the Diesel version of Ford Figo will be priced between Rs. 4 lak hs to Rs. 5.5 lakhsNeed for the studyThe cars in the hatch back segment of the cars are more or less the same. Customers of these cars choose their car according to their preferences. The prise factor plays only a small part in the decision. To reveal these factors it was persistent to carry a survey on the preferences.Data analysisCars owned by the customersInterpretationMost of the respondent own Swift. Followed by Volkswagen Polo.Factor influenced to buy car.InterpretationThe main influencer for the all cars customers is TV advertisement, followed by friends and relatives.How did you hear about the car.InterpretationThis question was related to the pervious question. The first source of information to the customers is the TV advertisement, followed by the Friends relatives.Reason behind buying carInterpretationThe customers buy cars from this segment mainly because of the fuel efficiency. The selected cars were the upper models in the segment, thats why 30% respondents express that they have purchased the car as style statement.22% respondents said that they have purchased the car for the basic need that is convenience to travel.Availability of in-house finance affected my buying decision.These cars are marketed for the middle class segment availableness of in-house finance affects the decision.InterpretationMajority of the respondents that is 39% of respondents strongly obliged or agreed to the point that the availability of in-house finance affected their decision. Whereas 36% respondents either disagreed or strongly disagreed with the point.Importance of the factorsLooksInterpretationMajority of the customers that is 57% of the customers said that the looks of the car is very weighty. 25% of the respondents said that looks is some wat important.SafetyABSAirbagsInterpretationMajority of the customers responded to the safety fetures as important.Engine powerMajority of the customers responded engine power as important factor in the car.MileageInterpret ationMajority of the customers said that the milage is a important factor in the car.SPACEINERRETATIONIn this majority of the respondents said that the space is somewat important. enfranchisementINTERPRETATIONThis question was asked to find wether the distance from customers place to delership maters.In this 41% of the respondents said that it is unimportant And 24% said it is somewat important.Maintenance costINTERPRETATIONIn this all above three factors are interrelated. Majority of the respondents responded that the above three factors are important.Size of car (parking)INTERPRETATION52% of the respondents said that the size of the car is unimportant.InteriorsInterpretation44% of the respondents said that the interiors are very important in a car.ComfortInterpretation44% of the respondent said that the confort id some wat important. unison systemInterpretation64% of the respondent said that music system in the car is un important.HandlingInterpretationMajority of the respondents said that handling is unimportant. estate clearanceInterpretationMajority of the respondents said that the ground clearance is important.Overall preference of the customerInterpretationMajority of the customer prefer looks, followed by milage, airbags and then ABS.When asked about why they choosed it respondents said that the first attraction is on the looks.FindingsIt was found that when a family newly car then it becomes a statement of their prosper.The brand fall upon Maruti has a unique trust link to it.Conclusion and learningThe car customers prefer to buy cars that are in their financial reach. When a family purchases their first car it becomes a sign of their success, it doesnt matter which car they purchase.When a young person buys a he is for the style statement.ANNEXURESObjective To find consumer preference for car in b segment of car market.QuestionnaireI own _____ car.Maruti Suzuki SwiftMaruti Suzuki RitzHyundai i20Chevolet BeatSkoda FabiaVolkswagen PoloFiat PuntoNissan MicraFord FabiaWhat influenced me to purchase the above ticked car?TV advertisementsInternetMagazinesFriends Relatives (Child) sales executive directorsPersonal liking for the carNeed to purchaseStyle statementHow did you first hear about the vehicle you own?TV advertisementsInternetMagazinesFriends Relatives (Child)gross revenue executivesReason behind buying car.Convince to travelStyle statementFuel efficiency5. Availability of in-house finance affected my buying decision.Strongly agreeagreeneutraldisagreeStrongly disagreeRate your importance to following featuresExtremely importantVery importantimportantNot importantNot important at allLooksSafetyI) ABSIi) AirbagsEngine powerMileageSpaceDealershipMaintenance costWarranty period for separateAfter sales serve wellSize of car (parking)InteriorsComfortMusic systemHandlingGround clearanceWhich was the main factor while making decision?LooksSafetyI) ABSAirbagsEngine powerMileageSpaceDealershipMaintenance costWarranty period for pa rtsAfter sales serviceSize of car (parking)InteriorsComfortMusic systemHandlingGround clearanceWhy?__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Rate importance of following references according to youExtremely importantVery importantImportantNot importantNot important at allFriends and relativesCar and bike magazinesTV advertisementsWebsites of companySales executiveGender male femaleAge 18-25 25-35 35- 55 55 and aboveOccupation student Business man Salaried ProfessionalFamily size 2 members 2- 4 members 4-6 members More than 6Monthly Income 25,000/- 25,000 50,000 50,000 1, 00,0001, 00,000 and above